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- New dimension of premium living! PLUS+ rejigs its Property Management lineup, highlighting lifestyles and hospitality to respond to the needs of real demand clients, foreign investors, and high net worth individuals.
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- Unveils 5 tactics leading to Lifestyle Luxury Management, namely Timeless Quality, Smart Security, Premium Community, Elevated Living, and Global Standard.
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- Readying the launch of MR. & MS. Happening! No longer being just the juristic person management service for the residential project; personalized service based on insights into client residents will offer residential and living experiences akin to premium hotel services.
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- Seeks to elevate Property Management in Thailand by expanding on services that catered to foreign clients, especially investors.
Plus Property expresses intention to elevate property management for residential projects within the luxury market, unveiling the “Lifestyle Luxury Management” concept that promises to transition Thailand’s property management practices from assets oversight to the comprehensive delivery of residential experiences.
The concept will accommodate the continual growth tendency of the Branded Residences market, which is fueled by real demand as well as by the return of foreign investors and entries by High Net Worth Individuals (HNWI). Greater focus is being placed on services that respond to lifestyle and hospitality needs.
Ms. Naruemon Arporntanakul, Deputy Managing Director – Property Management Division at Plus Property Co., Ltd, revealed that the market for branded residences in Thailand continues to expand vigorously.
68,000 units were sold in 2024 – an 11% increase year-on-year. Thailand makes up 23% of the Asian market, notably with Phuket having some 4,700 units from 26 projects. Together, the Phuket properties are valued at around 80 billion baht – a value that reflects Thailand’s capacity as a global luxury destination.
Residential project management not only involves oversight of properties and assets, as upscale clients increasingly look for living experiences that respond to their lifestyles demands. Some prefer living at home while enjoying hotel-like services.
PLUS strives to develop its services and personnel in response to the demands of both the Thai and foreign clienteles, with an overarching goal being to elevate property management in Thailand toward global standards and make Thailand competitive on the world stage.
5 Primary Tactics Leading to ‘Lifestyle Luxury Management’
1. Timeless Quality
Residential projects are kept pristine, just like how they were on the first day of move-in. This allows each project to appreciate in value over time. Global service standards are observed, with PLUS being ISO-certified for its quality management, physical resources, and environmental systems.
2. Smart Security
Solutions by LIV-24 provides 24/7 security safeguards empowered by AI technology. Abnormalities are reported in real time, allowing project residents to live with peace of mind and enjoy greater safety. On-site labor costs may be reduced by as much as 20-40%.
3. Premium Community
Residential communities are designed to promote cordialness and participation in ways that suit each community’s lifestyle themes. Festivals such as Halloween and Loi Krathong are observed, activities such as pet vaccination are organized, and social responsibility undertakings such as mangrove reforestation and waste collection on beaches are carried out.
4. Elevated Living
Let all living experiences be worry-free, courtesy of the attentiveness of Plus Concierge service providers who can respond to myriad dimensions of residential demands. Plus Concierge partners offer services such as cleaning, laundry, gardening, swimming pool maintenance, and air-conditioner cleaning. Plus Concierge services can be booked easily online, with project residents enjoying numerous special offers.
5. Global Standard
PLUS personnel have honed their skills in residential properties management and premium services delivery under curricula provided by Plus Eduplex. Practical know-how and global standards intertwine within these curricula, enabling trained personnel to confidently accommodate both our Thai and foreign clients.
Showcasing MR. & MS. Happening – Creators of Residential Experiences Answering to Myriad Living Demands
PLUS is readying the launch of MR. & MS. Happening – personnel who will relay the aforementioned 5 tactics to bring about real application in various services. Property management skills will combine with insights into residents’ lifestyles to enable personalized services matching the needs of each resident.
The roles of MR. & MS. Happening will not be limited to daily management and administration. These personnel will also help foster comprehensive living experiences that illustrate new-era property management practices involving lifestyle-focused services delivered alongside project administration.
In the future, add-on services such as a 24-hour call center may come into play so residents would receive continuous care at all times.
Santi Srisongkram, Plus Property Co. Ltd. Senior Director for the Plus Eduplex institute, said “residential project management is entering a new dimension where oversight needs to be delivered like at serviced residences. PLUS wants to push Thailand’s property management onto the global stage, via personnel and services that can compete in the world market.
Especially for Phuket, PLUS plans to create Lifestyle Luxury Management services that are designed to accommodate living and residency in each locality. This would suit investors and foreign clients and correspond with Phuket’s direction of having been positioned as a premium residential hub in the region.”
People development is an important foundation for real estate management in Thailand. Therefore, the Plus Eduplex institute strives to create competent personnel who employ modern service standards.
All the while, the institute seeks new opportunities through collaboration with world-class entities such as Nai Lert Butler Academy (partnering with The British Butler Institute) and School of The Oriental Hotel Apprenticeship Program (Mandarin Oriental Bangkok).
Most recently, Plus Eduplex was certified as the first and only institute within Thailand’s property management circle to be able to offer lessons and certificates from the CTH institute (The Confederation of Tourism and Hospitality) – a vocational qualifications awarding organization specializing in hospitality which is acknowledged worldwide.
This has become another milestone that illustrates the effectiveness of PLUS’s training standards and capacity to create high-quality personnel who elevates the level of services and professionally respond to the needs of client residents.
Leveraging an administration tactic combining globally recognized standards with in-depth understanding of the needs of client residents, PLUS stands ready to drive Thailand’s luxury residential properties market toward elevated standards.
Through “Lifestyle Luxury Management” services, the requirements of upscale domestic clients can be met while the growth of branded residences and the presence of foreign clients can be accommodated, reinforcing all aspects of Thailand’s role as a premium residential destination.
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